The Imperial Laundry
71-73 Warriner Gardens
SW11 4XW

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A lot goes on behind the scenes. We’d like to show you what we’re getting up to and what’s been inspiring us.

Natalie Smith

Natalie Smith

Brand Manager

Natalie joined us after graduating from Manchester Metropolitan University with a First Class honours degree in English and Creative Writing. During her last year of studying, she completed an apprenticeship at the UK’s largest writing and brand language consultancy. There she gained invaluable insight into the world of writing for businesses.

Whilst working on our brand and keeping the world up to date with what we’re loving around London, Natalie will be completing a masters at UCL. She believes that business writing doesn’t need to be boring. 


What’s been your proudest moment since joining Hamilton Court Developments?

Seeing Jon and the Mayor of Hackney reveal the thought-to-be-lost Banksy at Curtain Road. Blood, sweat and tears went into that night and it all came together perfectly!

Tell us something about HCD that no one knows

We have a LOT of jam. Don’t ask.

How would you describe HCD in three words?

Dedicated, authentic and comradely.

Who would you most like to design and build a house for?

I’d love to see HCD design a house with a library, so it would have to be somebody with lots of books. Maybe an editor from Penguin!